Someone must explain this commercial to me:
Burger King appears to be openly admitting they cannot compete with McDonald’s, and so they are selling the same product. Even if their sandwich is the exact same sandwich McDonald’s sells, are they really helping themselves by saying they have the same one?
I can only assume their agency saw that they were coming out with a product their main competitor already had, and were in a quandary over how to promote it. Perhaps they came up with this as a joke, and the first idea they pitched wasn’t accepted?
Even the line, “it’s not that original, but it’s affordable,” suggests they couldn’t think of an idea that was better to steal. Which is only slightly worse than saying, “it’s not that original, but we couldn’t think up anything better.”