I love commercials where I just KNOW the creators snuck in some hidden negativity!
Listen for the kid 10.5 seconds in:
“I don’t see any hope?” In a commercial for Happy Meals and Ronald McDonald House? That’s so brilliant! How someone could have snuck this past so many committees and reviews without anyone catching it… I just love it. The image of a copywriter hidden in the back of the Creative Department, drunkenly giggling at sneaking this in does my heart good.
And for the record, it worked – after seeing this, I swear to God, my Girlfriend and I went to McDonald’s. That’s two conversions, McDonald’s! Mark us down!
And give that smart ass at your agency a raise!