Well, I admit it – I fell off on the blog this last week. In my defense, I’ve been trying to learn Adobe Flash, and besides all the other things I have to get done, that takes time.
Why Flash? Primarily because I want to start an animated vlog in 2011. It’s ambitious, sure, but if done right it will be interesting. And if there’s one thing I have endeavored to do with my online publishing, it’s be interesting. (If and when I get it going, I’ll let you know.)
You always need to add more to your toolbox if you want to stay interesting. Too many bloggers and online publishers of other stripes take for granted that people will want to see or read what they’ve done, just because they’ve done it. That’s a mistake. Whatever it is you’re sending out into the world, you owe it to the world to be as captivating as you can every time.
Earlier this year I was a presenter at Ignite Phoenix #6. At that time, I thought it would be something fun, a chance to flex the theater muscles a bit. But since people were paying, I could not take for granted that people would just love whatever I spewed out – I had an obligation to entertain them. The idea behind Ignite is to share your passion, but frankly, if people are paying to see what you have to say, you owe them something special.
Think of your site that way. People do not owe you traffic, or clicks, or conversions. If your product is so jim-dandy wonderful, maybe you don’t need to do much. But if not, you have to put extra effort into being visually stimulating, thought provoking, or even entertaining in order to get them to see what you need them to see.
Whether you’re blogging, posting to a Facebook Page or Tweeting, if you want to get anywhere, you’d better be delivering something worth people’s time.