The CES is this week – the toy fair for middle-aged men-children who want to find out what to ask Santa for next Christmas. Now, I’m not the kind to tell people they need to stop buying electronic baubles because of the sweat shops they come from. I also won’t bust on people for spending beyond their means during a recession. I don’t really think I should have to.
No, the reason for the title of this post is simple: By buying more phones, tablets, computers and accessories, you are sending a signal to manufacturers that they don’t need to make anything better in order to get your money.
Think about it: Every year, manufacturers come out with products that are largely the same as the ones they released last year. They push a version of Android that’s supposed to be slightly better than the one they sold you last year, or an iPhone that doesn’t have a broken antenna. And exactly how many versions of the Nintendo Gameboy need to be made until they decide they’ve gotten it right?
If you keep buying something new each year, you send a signal to manufacturers that they just need to put out something – anything – to get you to buy it.
If your phone is good enough, just keep it. Stop replacing the stuff you have if it isn’t broken. If enough people finally let manufacturers know they need to innovate something that is actually new before you give them their money, they won’t keep releasing products that don’t entirely work, need patches, or are just useless collections of molded plastic.