Marketing

A Great Example of how Not to use Twitter: Celebrity business pitching

There comes a time when you’ve seen everything – and then, you see something else.

It started with a follow request from this person:

Crazy Twitter 01

As you can see, this is a new-ish account. Following a lot of people in hopes some will follow back. The people you usually get to follow you back are the people who also only care about follow counts, though, so even if you get 10,000 of these followers, none of them will ever be terribly interested in what you say.

But there’s nothing new about that. Anyway, I don’t follow people back unless they post something interesting.

The fun really begins with:

Crazy Twitter 04

Because why wouldn’t Justin Timberlake want to talk to a complete stranger from Twitter about his life insurance, which I’m sure he’s thinking about all the time, right?

But you have to give it up to @LifeHealthIns for persistence:

Crazy Twitter 03

The problem is when persistence becomes stalking. You try on the 8th, you try again on the 11th…

Crazy Twitter 02

But if you can’t catch on by the 14th that your plan doesn’t work and you won’t get ¬†a response, don’t you think either JT or his social media guy (if he has one) checks his Twitter account a little more often than once a week?

I’m sorry, Life – he’s just not that into you.

Still, I have to get you props for not limiting yourself:

Crazy Twitter 05

If you’re dedicated to this course of action, you might want to use this list of celebrities who use Twitter. Seriously, there are hundreds of names on here of famous people who will be happy to ignore you.

Good luck!

All Employees are Marketers (but is your company OK with that?)

Lately I’ve been geeking out heavily on Seth Godin’s book, “Free Prize Inside.” (This is a link to an excerpt of it, which I feel is a lot less lame than a link to the book’s Amazon.com listing.) I’ve been very taken with his idea that anyone in an organization is responsible for a company’s marketing – what they do effects the product’s outcome, and it’s benefits are what you sell it on.

What’s caused a bit of controversy among people I know is the logical conclusion of this idea: Anyone can innovate solutions for a product outside of their own mien. That is, if someone in production knows of a way to better design the product, they should propose this innovation – thereby stepping over the heads of the design department.

Now, it makes perfect sense that if someone in a company has an idea for doing the job better, they should try to make it happen. Since doing this sometimes means stepping on other people’s heads, it can also mark that someone as trouble to other departments. It can also mean the wrath of management, who are still accustomed to employees working within their own department’s fiefdom.

I can’t say I agree with the man in this video, that employees who are innovators should want to get fired. Everyone should strive to improve their company and it’s products whenever they can, but remember: Getting fired for innovation really means losing your regular income because you were too smart for your own good.

It makes sense to most anyone that finding a better way to do anything is good. But company culture is a tricky thing – and before any serious innovation starts, the people at the top have to be ready to accept it. Otherwise, innovative employees with good ideas could find themselves fired. This is bad for everyone, because the employee now has to find a job – and the company loses a smart employee, who will likely find work with a more forward-thinking company.

Perhaps the best place to start when you want to find new solutions is to get your managers and directors on board with the idea of innovation first? Or do you think it’s better to put out an idea full steam ahead, consequences me damned?